Contact Sven-Erik Pihl to learn more about CI and how your organization can inexpensively and efficiently use it to succeed at your organizations goals and be best in your field.
Tel: +46 40 12 58 54
Mobile Tel: +46 707 94 44 16
Address: Kamomillvägen 1,
245 63 Hjärup, Sweden
Member of SCIP - Society
of Competitive Intelligence Professionals
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Initial & Immediate Applications for Competitive Intelligence
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Intelligence is only useful if it can be applied to informed decisions and action based on a greater awareness of the developments facing the organization tomorrow. How can the intelligence cycle be first tested and applied?
Define Key Success Factors for your organizations future - from those arise your intelligence needs
Assess your organizations intelligence needs. The “Key Success Factors” or “Key Intelligence Topics” are what direct the intelligence needs of your organization.
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A case for Trade Show Competitive Intelligence: Intelligence applied to the practical needs of business exporting or otherwise entering new markets.
Competitive and “Business Intelligence” was among the key issues addressed in an Exportrådet (Swedish Trade Council) 2003 survey for exporting and entering a new market. Exportrådet noted a key intelligence resource is your organizations internal analysis and your previous experience. Again it noted that relying on previous experience to formulate strategies can be dangerous. Internal analysis can test expectations and previous experiences influencing decision making by gaining better intelligence at international trade shows where many of the experts, competitors, and potential partners and customers can be found.
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The importance of Trade Shows for systematic intelligence gathering
Many large companies already conduct intelligence at trade shows. Organizations and companies new to Competitive Intelligence have developed their intelligence effort in the beginning to add value to the money spent attending such events give more via a trade shows they attend or have exhibitions. It gives them a constructive way for developing Competitive Intelligence into the activities and duties of key actors in their organization. Instead of going home overwhelmed and/or empty handed they have gone back with a wealth of knowledge, far beyond what they gained at prior shows. Why? Because they had an intelligence mission with questions and concerns mapped out before they went there and their team was prepared. The knowledge brought home could aid future sales and market development quicker, and aid decision-makers’ confronting the strategic development of their organization.
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Quarterbacking at Trade Shows
The quarterback technique in Trade Show Competitive Intelligence means that colleagues within a company, network of companies or organization work as a team on site with defined information gathering and analysis goals (based on strategic concerns and questions that need to be answered). It is understood that instead of waiting until they come home from the event they will use the time provided to adapt their questions to the reality of what information developments reveal as the ultimate hurdle to success which they must address.
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Companies that adapt an intelligence strategy at trade shows get results
Among the results of the intelligence strategies applied within your team at trade shows are: getting more value for the dollar, reduce expenses, small actors learn to swim with the sharks and larger ones become more effective, your organization can better take advantage of new developments since they react quicker on their feet after taking in the “signals” of relevance to them, as you build a team you stay aware of the threat of “Counter-Intelligence” from competitors.
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